The Genesis of the Idea
The inspiration for the Genesis X Dog module came after a revealing 2023 study by CarGurus and the University of Lincoln, which found that dogs are more comfortable in electric vehicles compared to traditional internal combustion engine (ICE) cars. The study utilized both the electric and ICE versions of the GV70, noting reduced signs of nausea and overexcitement in dogs when traveling in the electric model. This insight prompted Genesis to push the boundaries of automotive pet care.
Design and Features
Fitting neatly into the cargo area of the GV70 Electrified, the Genesis X Dog module is a masterpiece of pet-centric engineering. It begins with a heated Genesis-branded dog cushion, ensuring comfort for your pet in all weather conditions. Surrounding this are vegan leather sidewalls and non-slip surfaces, meticulously matched to the vehicle’s interior colors, providing a secure yet stylish space for your dog.
Entertainment and ambiance are handled elegantly. A wireless Bluetooth audio system plays soothing music or ambient sounds to keep your pet relaxed during the ride. Complementing the auditory comfort is ambient lighting, reminiscent of a cozy living room, enhancing the soothing environment.
Safety and Convenience
Safety is paramount in the Genesis X Dog module. A robust safety harness anchors to a built-in point within the unit, ensuring your pet’s security throughout the journey. Additionally, the module locks into a mechanism on the cargo floor, preventing any unwanted movement.
Upon arrival at your destination, a lightweight aluminum ramp with carbon fiber telescopic tubes smoothly extends, allowing your dog easy and safe exit from the vehicle. Should your adventure result in a dirty dog, the integrated shower system comes to the rescue. This system includes a six-liter pressurized water tank and a bespoke electric hairdryerâboth powered by the vehicleâs V2L systemâto ensure your dog is clean and dry before hopping back into the car.
Storage and Accessories
The practicality of the Genesis X Dog module extends to its storage solutions. After use, the shower head and hairdryer tuck away into waterproof pouches, maintaining the organization and cleanliness of the space. Additional power ports are available for any other necessary devices, making this module not just pet-friendly but also exceptionally user-friendly.
Complementing the module, Genesis has also designed a matching dog collar and leash, branded tastefully to suit the stylish pet owner.
Future Prospects
Currently, the Genesis X Dog module remains a concept, but the positive response from its initial showcaseâfeaturing Eleven, the Cocker Spanielâsuggests a strong desire for such innovations among pet owners. If brought to market, this feature could significantly enhance the appeal of the GV70 Electrified, particularly among the growing demographic of pet owners who seek comfort and safety for their furry family members while on the move.
In conclusion, Genesis has potentially redefined the concept of pet-friendly travel with the Genesis X Dog module. It’s a testament to the brandâs commitment to innovation, luxury, and thoughtful design, ensuring that every passenger, whether on two legs or four, experiences the utmost comfort and safety.
