On May 7, at the “Innovation Product Launch Event” held in Dubai, Huawei introduced several new smart devices to the international market. These include the latest MateBook series laptops, MatePad series tablets, WatchFIT3 smartwatches, Free Buds earphones, and more. The launch of these products collectively showcases Huawei’s strategy for expanding its overseas market presence.
In the field of laptops, Huawei released the ultra-light MateBook X Pro, which adopts the new Huawei Cloud Swift architecture and weighs only 980 grams, heralding the “Gram Era” of the PC industry with its lightweight design. The MateBook X Pro is distinctive not only for its lightness but also for its overall upgraded shark fin-style cooling system, allowing the model to maintain 40W performance even in a slim form factor.
Other highlights of the MateBook X Pro include the Intel Core Ultra 9 high-performance processor it carries, a 14.2-inch OLED screen, and support for 90W fast charging. Another new product, the Huawei MateBook 14, also comes with an Intel Core Ultra processor, has a 2.8K OLED touchscreen, and supports 40W fast charging. Worth mentioning, Huawei also upgraded the third-generation M-Pencil, making it compatible with the MateBook 14, further enabling it for various scenarios, including office work, study notes, and artistic creation.
In the tablet market, Huawei launched the new MatePad 11.5-inch version, which is about 6.2mm thick and weighs only 510g. Despite its light weight, it is equipped with a large-capacity 8800mAh battery, providing excellent battery life. The MatePad 11.5 S even features a PaperMatte display and the new GoPaint application, becoming the first tablet to adopt the second-generation Huawei soft-light screen technology.
At this launch event, Huawei particularly emphasized the two core themes of “Fashion Beyond” and “Creation to Beauty,” clearly focusing more on the user experience compared to past hardware technology-focused approaches. Huawei highlighted that these new PCs and tablets revolve around three core capabilities: intelligent sensing, smart interconnectivity, and intelligent creation, aiming to provide users with comprehensive AI capabilities, foster a broader creative space, and allow for limitless possibilities in creation.
It should be noted that some new products, such as the MateBook X Pro, had already been released in the Chinese market. This launch was mainly aimed at the international market and demonstrates Huawei’s continued efforts to expand its influence on the global stage. In addition, Huawei’s official accounts have begun warming up for its upcoming self-developed painting software, which is expected to debut officially on May 15.
Huawei’s competition in the intelligent devices market, including smartphones and tablets, is becoming increasingly fierce. In the Chinese market, since Huawei’s phone shipments resumed growth last August, its shipments in the first quarter of 2023 have exceeded 100%, tying for first place with the Honor brand. According to IDC’s latest report, in the fourth quarter of 2023, Huawei’s share of China’s tablet market reached 30.8%, surpassing Apple for the first time and becoming the brand with the largest shipment volume. This is the first time since 2010 that there has been a brand turnover in China’s quarterly tablet shipments.
The latest market analysis report reveals that Huawei has shown strong growth momentum in the global tablet market. According to data from Canalys, in the first quarter of 2024, Huawei’s tablet shipments achieved an astonishing 70% increase, with sales reaching 2.7 million units and its market share rising to 8.1%, positioning Huawei as the world’s third-largest tablet manufacturer for two consecutive quarters.
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